This privacy policy applies to:

  • users of the, and all other websites provided by ADSM
  • all customer of ADSM

At ADSM we take the privacy of your information very seriously and are committed to safeguarding your personal information. This privacy policy applies to our use of any and all Data collected, stored, or processed by us or provided by you in relation to your use of the website and as a customer.

This privacy policy also explains how we, ADSM, may collect and use the information you give us, and how cookies are used on this website. If you have any queries about this statement, please contact us at


In this privacy policy, the following definitions are used:

Data: Collectively all the information that you submit to ADSM via the Website. This definition incorporates, where applicable, the definitions provided in the General Data Protection Regulation.

Cookies: A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of cookies used by this Website are set out in the clause below (Cookies).             

Data Protection Laws: Any applicable law relating to the processing of Personal Data, including but not limited to the General Data Protection Regulations, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK.

GDPR: The Data Protection Act 2018

ADSM, we or us: ADSM, a company with registered number 2688973 whose registered office is at 80 High Street, Windsor, SL4 6AF.

User or you: Any third party that access the Website and is not either

  1. employed by ADSM and acting in the course of their employment or
  2. engaged as a consultant or otherwise providing services to ADSM and accessing the Website in connection with the provision of such services.


Customer: Any party contracted to ADSM either by contract or in relation to the supply of Water Retail related services.

Website: The Website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this policy, unless a different interpretation is required in context:

  1. The singular includes the plural and vice versa;
  2. References to sub-clauses, clauses, schedules or appendices are to those of this policy.



This privacy policy applies to the actions of ADSM and the Users with respect to the Website and as a customer. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For the purposes of the applicable GDPR, ADSM is the “data controller”. This means that ADSM determines how and why your Data is processed. We will never give your details to third parties and always treat the data as strictly confidential.

What data is collected?

In accordance with this policy, we may collect the following data, which includes personal data, from you:

Website Data:

  1. name;
  2. contact information such as email addresses or telephone number

Customer Data:

  1. personal identifiers, contacts and characteristics (for example, name and contact details).

We may also collect information such as your water consumption.

Website Privacy Policy

This section relates to the use privacy of your data when using our website.

How do we collect information?

We collect data in two, for example when you:

  1. data is given to us by you
  2. collected automatically.


1) Data given to us by you…

We collect data in a number of ways, for example:

  1.  When you test your building’s performance through our Water Health Check
  2.  When you subscribe to our newsletter
  3.  When you enquire about our services


2) Data that is collected automatically

When you access the Website, we will automatically collect some of your data, for example:

  1. This information helps us to make improvements to the Website content and navigation, and includes your IP address, the date, times, frequency of access and the way you interact with the website content.
  2. Information is also provided via cookies, in line with the cookies settings on your browser. For more information about cookies and how we use them on the Website, see the section headed “Cookies”.


How do we use this information?

Your Data will be used in accordance with this privacy policy in each case. We will never give your details to third parties and always treat the data as strictly confidential.

We may use your data in the following ways:

  1.  to contact you with regard to the results of the Water Health Check.
  2.  to send you updates and marketing materials by email that may be of interest to you with regard to your subscription.



For the delivery of direct marketing to you via e-mail, we’ll need your consent, via an opt-in. You will need to take positive and affirmative action when consenting, for example by checking a box or sending an affirmative email.

You have the right to withdraw at any time by using the provided unsubscribe link in the emails sent to you, or you can send your request to unsubscribe to

When you register with us and set up an account to receive our services, the processing of your information is under contractual necessity under the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.


 ‘Cookies’ are small pieces of information sent by a web server to a web browser, which enable the server to collect information from the browser. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. The cookies we use do not store personal information and cannot harm your computer. ADSM has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. By using our website, you agree to the use of cookies.

It is recommended that you ensure that your browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


Who we share data with

We may share your data with the following people:

  1.  our employees, agents and or professional advisors
  2.  to contact you with regards to the result of the Water Health Checker
  3.  to contact you regarding your account with us


Keeping your Data

We store your data on secure servers within the EU and technical safety measures are in place to keep your data secure and prevent breaches. We place great importance on the security of your personal information and do our utmost to ensure that your data is stored securely, kept up to date and kept only for as long as is necessary for the purposes for which it is used.

Despite all of our precautions, data transmission over the internet can never be guaranteed to be 100% secure. Whilst we diligently strive to protect your personal information, we cannot therefore guarantee the security of any information disclosed to us online or otherwise, and you must understand that you do so at your own risk.

If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via


Data retention

Unless it is required by law to keep data for longer periods, we will only hold your data on our systems for the time period necessary to fulfil the purposed as outlined in this privacy policy, or unless you request that the Data be deleted.

Should your data be deleted, there may persist a backup or archival record for legal, tax or regulatory purposes.

Please help us to keep your information up to date by notifying us at of any changes. It is important to us that your data that we hold is accurate and truthful.


Your Rights

You have the right to ask for a copy of the information we hold about you and to have any inaccuracies in your information corrected. To find out more about your entitlements under data protection legislation, please visit the Information Commissioner’s Office website at

You have the right to make enquiries, exercise any of your rights and withdraw your consent to the processing of your data (where consent is our legal basis for processing your data). You may do so by contacting

If you are not satisfied with a complaint relating to the protection of your Data, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office. Their contact details can be found on their website at



There may be links to other websites from this Website, such as links to social media websites. We have no control over such websites and are not responsible for the content of these other websites. This privacy policy does not extend to the use of these websites. We advise you to read the privacy policy of the other websites prior to using them.

Customer Privacy Policy

This section relates to the privacy policy as it relates to ADSM customers.


How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • To process an enquiry related to our services.
  • The delivery of services as a water retailer.
  • The delivery of other water management services as part of a contractual arrangement.

We also receive personal information indirectly from the following sources:

  • Your employer, the contracting party.
  • Other authorised parties associated with the contracting party.

We use the information given to us for the delivery of our contractually obliged services and in performing out obligations as a licensed water retailer. This includes sharing the information to the following authorised parties:

  • Our employees, agents and, or professional advisors
  • UK water market stakeholders (Wholesalers, market operator and their authorised representatives).
  • Authorised third parties directly related to the delivery of services, such as contractors.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

  • We have a contractual obligation.
  • We have a legal obligation.
  • We have a legitimate interest.


How we store your personal information

Your information is securely stored electronically within our UK based offices, and within secure servers within the EU.

We keep personal information for the period of the contractual arrangement and plus any addition time in archival form required for legal, tax or regulatory purposes. We will then dispose of your information by removing the data from our systems.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

For a summary of arrangements where ADSM is the joint controller please follow this link.


Changes to this policy

We reserve the right to amend this privacy policy. If we do so, we will post notice of the change on our website and you will be deemed to have accepted such changes on your first use of the Website following the alterations. Please revisit this policy each time you consider giving personal information.

If you do not agree to this policy, please do not provide us with your information and stop using this Website.